for Berlin-Chemie

Update: 17.10.2022

Last week: 40 week 2022 (03.10.2022 - 09.10.2022)

Last full month: September 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 170 146 -10.7% 3.9% 0.3 35 361 434 -11.1% 4.0% 0.2 -16.5%
MoM 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
YTD 7 899 692 -9.8% 5.4% -0.8 1 569 229 870 6.2% 5.2% -0.4 3.3%
MAT 12 411 626 10.2% 5.8% 0.3 2 382 768 986 27.7% 5.5% 0.6 3.8%
DEXALGIN
WoW 21 836 -4.0% 0.4% 0.1 10 642 519 -2.8% 1.4% 0.2 -18.5%
MoM 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
YTD 1 369 214 7.1% 0.7% 0 579 688 287 19.3% 1.9% 0.1 3.1%
MAT 1 930 079 9.6% 0.7% 0.1 794 739 114 19.8% 2.0% 0.1 1.7%
ESPUMISAN (ADULTS)
WoW 57 131 -11.5% 42.9% -1 29 996 333 -12.3% 49.0% -0.3 -9.5%
MoM 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
YTD 3 631 087 -7.6% 55.9% -10.5 1 845 934 440 3.4% 61.3% -9.1 9.8%
MAT 4 981 705 -2.0% 58.0% -8 2 486 110 054 9.9% 63.4% -6.7 11.6%
ESPUMISAN BABY
WoW 24 519 -10.4% 33.6% -1.3 16 078 303 -10.6% 47.0% -1.1 -7.0%
MoM 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
YTD 1 150 630 -10.3% 38.2% -3.6 717 704 468 -3.8% 51.4% -5.2 -1.9%
MAT 1 531 636 -10.8% 38.6% -3.1 943 058 701 -3.4% 52.1% -3.8 -3.8%
FASTUM
WoW 14 858 -18.5% 0.8% -0.1 8 416 527 -16.4% 2.1% -0.1 -10.8%
MoM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
YTD 855 011 -20.6% 1.1% -0.3 440 923 580 -11.0% 2.5% -0.6 1.9%
MAT 1 162 438 -19.3% 1.2% -0.3 585 852 949 -10.4% 2.6% -0.6 1.3%
IODOMARIN
WoW 89 074 -26.8% 25.2% -2.8 16 395 732 -26.6% 11.2% -3 -18.6%
MoM 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
YTD 2 459 499 7.9% 19.9% 0.2 485 977 071 13.4% 9.0% 0 6.9%
MAT 3 346 819 25.0% 20.7% 2.8 649 763 421 26.6% 9.4% 1.1 8.1%
LIOTON
WoW 16 053 -14.6% 1.7% -0.1 17 323 613 -15.7% 3.7% 0 -10.5%
MoM 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
YTD 1 063 173 -21.9% 2.3% -0.5 1 089 097 870 -2.0% 4.7% -0.9 -6.1%
MAT 1 394 663 -18.6% 2.4% -0.4 1 380 473 357 0.1% 4.9% -0.7 -6.0%
MEZYM
WoW 217 591 -12.0% 18.9% 0.4 34 072 187 -9.4% 13.9% 0.8 -13.7%
MoM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
YTD 14 704 550 -0.7% 27.2% -0.6 2 250 096 850 8.6% 19.5% -1.3 1.5%
MAT 20 660 863 6.8% 28.6% 0.9 3 086 347 528 14.1% 20.6% -0.2 3.5%
MIG 400
WoW 140 488 -18.5% 2.8% 0 16 923 139 -18.2% 2.2% 0 -18.5%
MoM 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
YTD 6 777 858 -10.0% 3.4% -0.5 797 470 411 -6.0% 2.5% -0.5 3.1%
MAT 9 134 627 -4.2% 3.4% -0.2 1 065 787 990 -0.1% 2.6% -0.3 1.7%
PROSTAMOL
WoW 28 814 11.1% 17.7% 3 39 937 140 10.2% 18.7% 3 -8.0%
MoM 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
YTD 1 270 573 -22.2% 19.4% -5.7 1 782 007 163 -12.9% 20.7% -6.7 0.7%
MAT 1 777 865 -17.0% 20.3% -4.4 2 435 517 020 -8.8% 21.7% -5.3 0.8%
RESPERO MYRTOL
WoW 28 451 -0.2% 9.3% 1.7 13 954 205 1.7% 9.7% 1.7 -18.3%
MoM 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%
YTD 967 524 137.3% 8.9% 4.9 453 191 791 135.3% 8.7% 4.4 5.0%
MAT 1 306 573 127.2% 8.6% 4.5 605 468 516 121.2% 8.4% 3.9 7.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 7 899 692 -9.8% 5.4% -0.8 1 569 229 870 6.2% 5.2% -0.4 3.3%
DEXALGIN 1 369 214 7.1% 0.7% 0 579 688 287 19.3% 1.9% 0.1 3.1%
ESPUMISAN (ADULTS) 3 631 087 -7.6% 55.9% -10.5 1 845 934 440 3.4% 61.3% -9.1 9.8%
ESPUMISAN BABY 1 150 630 -10.3% 38.2% -3.6 717 704 468 -3.8% 51.4% -5.2 -1.9%
FASTUM 855 011 -20.6% 1.1% -0.3 440 923 580 -11.0% 2.5% -0.6 1.9%
IODOMARIN 2 459 499 7.9% 19.9% 0.2 485 977 071 13.4% 9.0% 0 6.9%
LIOTON 1 063 173 -21.9% 2.3% -0.5 1 089 097 870 -2.0% 4.7% -0.9 -6.1%
MEZYM 14 704 550 -0.7% 27.2% -0.6 2 250 096 850 8.6% 19.5% -1.3 1.5%
MIG 400 6 777 858 -10.0% 3.4% -0.5 797 470 411 -6.0% 2.5% -0.5 3.1%
PROSTAMOL 1 270 573 -22.2% 19.4% -5.7 1 782 007 163 -12.9% 20.7% -6.7 0.7%
RESPERO MYRTOL 967 524 137.3% 8.9% 4.9 453 191 791 135.3% 8.7% 4.4 5.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 12 411 626 10.2% 5.8% 0.3 2 382 768 986 27.7% 5.5% 0.6 3.8%
DEXALGIN 1 930 079 9.6% 0.7% 0.1 794 739 114 19.8% 2.0% 0.1 1.7%
ESPUMISAN (ADULTS) 4 981 705 -2.0% 58.0% -8 2 486 110 054 9.9% 63.4% -6.7 11.6%
ESPUMISAN BABY 1 531 636 -10.8% 38.6% -3.1 943 058 701 -3.4% 52.1% -3.8 -3.8%
FASTUM 1 162 438 -19.3% 1.2% -0.3 585 852 949 -10.4% 2.6% -0.6 1.3%
IODOMARIN 3 346 819 25.0% 20.7% 2.8 649 763 421 26.6% 9.4% 1.1 8.1%
LIOTON 1 394 663 -18.6% 2.4% -0.4 1 380 473 357 0.1% 4.9% -0.7 -6.0%
MEZYM 20 660 863 6.8% 28.6% 0.9 3 086 347 528 14.1% 20.6% -0.2 3.5%
MIG 400 9 134 627 -4.2% 3.4% -0.2 1 065 787 990 -0.1% 2.6% -0.3 1.7%
PROSTAMOL 1 777 865 -17.0% 20.3% -4.4 2 435 517 020 -8.8% 21.7% -5.3 0.8%
RESPERO MYRTOL 1 306 573 127.2% 8.6% 4.5 605 468 516 121.2% 8.4% 3.9 7.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 170 146 -10.7% 3.9% 0.3 35 361 434 -11.1% 4.0% 0.2 -16.5%
DEXALGIN 21 836 -4.0% 0.4% 0.1 10 642 519 -2.8% 1.4% 0.2 -18.5%
ESPUMISAN (ADULTS) 57 131 -11.5% 42.9% -1 29 996 333 -12.3% 49.0% -0.3 -9.5%
ESPUMISAN BABY 24 519 -10.4% 33.6% -1.3 16 078 303 -10.6% 47.0% -1.1 -7.0%
FASTUM 14 858 -18.5% 0.8% -0.1 8 416 527 -16.4% 2.1% -0.1 -10.8%
IODOMARIN 89 074 -26.8% 25.2% -2.8 16 395 732 -26.6% 11.2% -3 -18.6%
LIOTON 16 053 -14.6% 1.7% -0.1 17 323 613 -15.7% 3.7% 0 -10.5%
MEZYM 217 591 -12.0% 18.9% 0.4 34 072 187 -9.4% 13.9% 0.8 -13.7%
MIG 400 140 488 -18.5% 2.8% 0 16 923 139 -18.2% 2.2% 0 -18.5%
PROSTAMOL 28 814 11.1% 17.7% 3 39 937 140 10.2% 18.7% 3 -8.0%
RESPERO MYRTOL 28 451 -0.2% 9.3% 1.7 13 954 205 1.7% 9.7% 1.7 -18.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
DEXALGIN 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
ESPUMISAN (ADULTS) 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
ESPUMISAN BABY 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
FASTUM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
IODOMARIN 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
LIOTON 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
MEZYM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
MIG 400 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
PROSTAMOL 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
RESPERO MYRTOL 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs